TOOLS

Design Thinking

An innovative tool that promotes collaboration and empathy to solve complex problems by placing the user at the center of the creation process.

OKRs

OKRs (Objectives and Key Results) are a management tool that helps teams define clear and measurable objectives, thus promoting alignment and commitment to achieve ambitious results.

Gamification

Gamification is a method that integrates playful elements into non-game environments to increase engagement and motivation, while boosting learning and productivity.

Ocean Blue

Blue ocean strategy involves creating new, unexplored market space by offering innovative products or services that make the competition obsolete, thereby generating new demand and maximizing profits while reducing costs.

Agile Methodology

A project management method that promotes flexibility and collaboration through rapid iterations and frequent feedback. ©Serious Play workshops help train and raise awareness among teams and leaders about the benefits of this method.

Golden Circle

Simon Sinek's Golden Circle is a tool that helps companies define their purpose by focusing on three levels: "Why" (mission), "How" (processes), and "What" (products).

Customer Centricity

Customer centricity involves putting the customer at the center of the strategy by defining personas and examining the customer journey, with the aim of better satisfying their needs and achieving loyalty and satisfaction goals.

Open innovation

Open innovation is an approach that encourages companies to collaborate with external partners to co-develop ideas and solutions, thereby accelerating innovation and reducing costs while leveraging diverse expertise.